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Peliqan

Google Ads & Qlik Integration

Instantly connect Google Ads to Qlik – or to any other BI tool. Combine your Google Ads data with other business systems for unified analytics and real-time insights in under 5 minutes.

Google Ads
Qlik

Sync Google Ads to Qlik

The problems data and business teams tell us about, and how Peliqan solves each one


Google Ads

Google Ads is a marketing platform capturing campaign performance, lead engagement, and email metrics across the customer journey. Native Google Ads reports cover campaign basics but cannot tie marketing spend to actual revenue without a unified warehouse. Peliqan provides a managed Google Ads connector that syncs campaigns and engagement data into your warehouse for full-funnel attribution and lifecycle reporting.


Qlik

Qlik (Qlik Sense and QlikView) is a long-standing enterprise BI platform known for its associative data model, which lets users explore relationships across datasets without predefined drill paths. It is widely used in manufacturing, finance, and supply chain reporting. Peliqan provides the warehouse foundation Qlik needs through managed connectors and transformations.

Common Google Ads to Qlik use cases

Full-funnel marketing attribution
Sales pipeline analytics and forecasting
Lead-to-revenue conversion tracking
Customer 360 by joining Google Ads with billing data
Cohort analysis and churn prediction
Reverse ETL of enriched scores back into Google Ads

More destinations for Google Ads

Send data out

Sync your Google Ads data into these databases and warehouses.

Google Ads

MongoDB

MongoDB

Google Ads

Postgres

Postgres

Google Ads

MS SQL Server

MS SQL Server

Google Ads

Elastic Search

Elastic Search

Google Ads

MySQL

MySQL

Google Ads

Qdrant

Qdrant

More sources for Qlik

Bring data in

Sync data from these business apps into Qlik dashboards.

Qlik

Tally

Tally

Qlik

Customer.io

Customer.io

Qlik

HubSpot

HubSpot

Qlik

Pipedrive

Pipedrive

Qlik

Salesforce

Salesforce

Qlik

Voucherify

Voucherify

Instant Data Warehouse & Analytics

Peliqan brings ETL pipelines, data transformations and reverse ETL together in one integrated platform. Connect your favorite BI tool and activate your data with SQL and low-code Python.

Built-in Data Warehouse

Built-in Data Warehouse

Your Google Ads data is stored in a high-performance built-in warehouse optimized for analytics. Run cross-source queries, create materialized views, and join datasets in real time.

One-Click BI Integration

One-Click BI Integration

Connect Qlik to the Peliqan data warehouse with a few clicks – no APIs or drivers to manage. Your Google Ads data is ready for dashboards and reports instantly.

AI-Powered SQL Analytics

AI-Powered SQL Analytics

Ask plain-English questions about your Google Ads data and get runnable SQL back. Write complex queries with AI assistance, or let the assistant write them for you.

RAG & AI Agents

RAG & AI Agents

Use Retrieval-Augmented Generation for knowledge lookups and text-to-SQL for analytics. Deploy AI agents that answer questions, produce SQL, or trigger actions in your apps.

Python Data Apps

Python Data Apps

Build interactive apps or run ML models on your Google Ads data before syncing into Qlik. Ideal for predictive metrics, churn scores, or anomaly detection in BI.

Data Sync & Activation

Data Sync & Activation

Push processed insights from Qlik dashboards back into Google Ads with writeback, or sync results to any other business app with a few lines of Python.

How to Connect Google Ads and Qlik

Authenticate your source (Google Ads)
via OAuth or API key – no complex setup.

1. Connect in 30 Seconds

Authenticate your source (Google Ads)
via OAuth or API key – no complex setup.

Your data appears in the Peliqan data warehouse with automatic schema detection and optimization for analytics.

Or bring your own data warehouse (Snowflake, Redshift, Bigquery, Clickhouse, Fabric).

Use SQL, natural language queries, or the Peliqan data explorer and analyze your unified data.

Connect your favorite BI tool to the Peliqan data warehouse, build Python apps, and sync insights back to your business applications.

Turn on AI Agents (RAG and text-to-SQL) to answer business queries, generate SQL, or trigger downstream actions (e.g., create a CRM task).

Connect in 30 Seconds

Data Flows Automatically

Query & Analyze

Activate Insights

Beyond Simple Sync

A cloud data platform designed for the systems and workflows modern data and business teams use every day.

Cross-Database Queries

Join Google Ads with other sources using SQL, without complex ETL. Use federated queries to combine data in real time across databases.

Automated Data Transformations

Clean, transform, and enrich your Google Ads data with SQL or Python during the sync process. No separate ETL tools needed.

Extensive Connectivity

Connect to 300+ sources and business applications: from CRM to ERP, accounting and HRM/ATS. New connector delivery within 2 weeks.

Enterprise Security & Compliance

Security is our top priority. SOC 2 Type II certified, ISO 27001, GDPR compliant, with access controls and audit logging built in.

Historical Data & Time Travel

Set up history tables for Google Ads with SCD Type 2 tracking. Analyze trends and build point-in-time reports in Qlik.

Developer Platform

REST APIs, Python SDK, webhook support, and a custom connector framework for advanced use cases.

What Peliqan syncs from Google Ads

Peliqan loads your Google Ads data into a warehouse that Qlik connects to directly, so your reports run on current data instead of manual exports.

Accessible Bidding StrategiesAccountsAdsAd Group CriterionAd GroupsBidding StrategiesCall DetailsCampaign BudgetsCampaign CriterionCampaignsCampaign LabelsCarrier Constantmore →
Sync frequencyFrom every 15 minutes
MethodIncremental, new and changed records

See all Google Ads tables and columns →

Technical Specifications

Peliqan provides a high-performance ELT engine optimized for modern cloud data warehouses.
Load, transform and orchestrate data reliably with warehouse-native speed and security.

Supported Data Types

Supported Data Types

Performance & scale

Performance & scale

Security features

Security features

SaaS Data Cockpit

Connect your apps, then work with the data in a spreadsheet, in SQL, or in plain English. No pipelines to maintain.

Built with enterprise-grade security and compliance.

SOC 2 Type II
GDPR-compliant
HIPAA compliant
ISO 27001

G2 Badges 2026

Frequently asked questions

Connect Google Ads in Peliqan via OAuth or API key. Your data syncs into the built-in data warehouse, and you connect Qlik to that warehouse with standard database credentials. The full setup takes around 5 minutes, no coding required.

Yes, you can connect multiple instances of Google Ads and unify the data, or you can customize field mappings for each connection.

You control the sync frequency: as often as every 15 minutes on the Pro plan, or hourly, daily and custom schedules. Some source systems set their own limits – Exact Online, for example, defaults to every 6 hours.

Yes. Transform data with SQL or low-code Python before or after it lands in the warehouse. You can clean fields, join across sources and reshape tables without touching the source system.

Peliqan handles enterprise-scale data volumes. Our distributed architecture processes millions of records efficiently with automatic scaling based on your needs.

Our team builds custom connectors, typically within 2 weeks. You can also build your own pipelines with low-code Python.

Ready to see all your Google Ads data in Qlik?

Connect Google Ads to Qlik in minutes, and build the reports and dashboards your team actually needs.