Instantly connect Google Analytics GA4, use any BI tool. Combine SQL and low-code Python to integrate, automate and activate your data.
What this connector does, and why teams sync it to a warehouse
Google Analytics GA4 is a marketing platform capturing campaign performance, lead engagement, and email metrics across the customer journey. Native Google Analytics GA4 reports cover campaign basics but cannot tie marketing spend to actual revenue without a unified warehouse. Peliqan provides a managed Google Analytics GA4 connector that syncs campaigns and engagement data into your warehouse for full-funnel attribution and lifecycle reporting.
Peliqan brings ETL pipelines, data transformations and reverse ETL together in one integrated platform. Connect your favorite BI tool and activate your data with SQL and low-code Python.
Sync Google Analytics GA4 into a data warehouse with a few clicks, and start exploring your data in an easy spreadsheet.
Use SQL on Google Analytics GA4 to combine data, build custom reports and prepare data for your favorite BI tool such as Microsoft Power BI, Tableau, Qlik Sense, Looker or Metabase. ETL data pipelines are automatically created.
Explore data in a rich spreadsheet UI. Use Magical SQL to combine and transform data. SQL queries become new tables that can be shared with business users and used in any BI tool.
Use Peliqan’s built-in distributed query engine to combine data between sources, e.g. write JOIN queries between tables in the Peliqan DW and external databases.
Use your preferred BI tool (Power BI, Tableau, Metabase etc.) to visualize your Google Analytics GA4 data.
Deploy Metabase with a single click from the Peliqan Market Place and use Google Analytics GA4 in Metabase.
Sync with Google Sheets for easy data analysis from any source.
Connect your apps, then work with the data in a spreadsheet, in SQL, or in plain English. No pipelines to maintain.
Four more things teams do with Google Analytics GA4 data once it is in the warehouse.
Build intelligent AI Agents on top of Google Analytics GA4, with Peliqan’s AI data foundation: Google Analytics GA4 MCP Server, Google Analytics GA4 in n8n AI Agents & Make, “Text to SQL” on Google Analytics GA4 data, Google Analytics GA4 RAG with out-of-the-box embeddings (vectors) and Google Analytics GA4 Graph RAG.
More info
Export data from multiple SaaS applications and databases into Google Analytics GA4. Set up automated data syncs to keep your business applications in sync. Use Reverse ETL to sync Google Analytics GA4 data to any business application.
Developers can write, test, execute and schedule low-code Python scripts to work with their data. Implement reverse ETL with 3 lines of code. Run ML models, build interactive UIs, publish APIs.
CFOs, CEOs and other business users can work with Peliqan data in Excel thanks to the Peliqan Excel add-in. Easily switch between data sources and work with your data in real-time in Excel.
Ready-to-use queries once your Google Analytics GA4 data is in a warehouse. Run them as-is or adapt them in Peliqan’s SQL editor.
We are currently compiling the most popular SQL queries for Google Analytics GA4. Check back soon!
A cloud data platform for everything you want to do with Google Analytics GA4 data after the sync.
Analyze your Google Analytics GA4 data with SQL or in a spreadsheet.
Enable business users with controlled self-service data access to Google Analytics GA4.
Work with your Google Analytics GA4 data in a spreadsheet that is always up-to-date.
Create charts and visualize your Google Analytics GA4 data in dashboards.
Create views for “human in the loop” processes when working with Google Analytics GA4 data.
Build custom reports from Google Analytics GA4 in HTML, PDF…
Peliqan connects to your SaaS business applications such as Google Analytics GA4 through APIs, using for example OAuth 2.0 or an API key for authentication. The connection is typically added in a few clicks. For OAuth connectors, you authorize Peliqan to access your data. You can choose which objects to sync, and the connector handles incremental updates from there (if available in this specific connector). No code, no middleware, and no IT tickets to file.
Peliqan typically syncs all standard objects from your business applications such as Google Analytics GA4. Peliqan usually also syncs custom objects and custom fields. The connector adapts to schema changes without manual reconfiguration. Browse the full connector catalog to see related connectors and integrations.
Syncs can run up to every 15 minutes on the Pro plan, with custom schedules available on higher tiers. Sync mode is incremental where available, so only new and changed records are pulled, which keeps API call usage low and respects Google Analytics GA4 rate limits.
Yes. Peliqan's reverse ETL pushes data from your data warehouse back into selected business applications. Please check Peliqan's documentation for details on "writeback" availability for specific connectors such as Google Analytics GA4, not all Peliqan connectors support reverse ETL/writeback. Reverse ETL is useful for syncing enriched scores, customer health metrics, billing data, or product usage signals into native Google Analytics GA4 fields. Reverse ETL flows can run on a schedule, on demand, or be triggered by SQL conditions. Read the reverse ETL documentation for setup details.
Once Google Analytics GA4 data lands in your data warehouse (such as Peliqan's built-in data warehouse or Fabric, Snowflake, BigQuery, Redshift or PostgreSQL), you can run SQL queries, build dashboards in Power BI, Tableau, Metabase, or Looker, combine it with data from other sources, feed it into AI agents through MCP servers, build Text-to-SQL and RAG workflows, or activate it through reverse ETL.
Peliqan also includes a built-in spreadsheet UI for ad hoc analysis without writing SQL.
Peliqan is SOC 2 Type II certified, GDPR compliant, and ISO 27001 certified. Google Analytics GA4 credentials are stored encrypted at rest, all data transfers happen encrypted over TLS, and EU-resident data stays on EU infrastructure in the eu.peliqan.io region.
Connect Google Analytics GA4 to the rest of your stack and build the reports, dashboards and AI workflows your team needs.
