Customer Churn Rate
SQL query for Salesforce
Calculate the customer churn rate.
SELECT COUNT(DISTINCT customer_id) AS total_customers, COUNT(DISTINCT CASE WHEN last_purchase_date < DATE_SUB(NOW(), INTERVAL 30 DAY) THEN customer_id END) AS churned_customers, (COUNT(DISTINCT CASE WHEN last_purchase_date < DATE_SUB(NOW(), INTERVAL 30 DAY) THEN customer_id END) / COUNT(DISTINCT customer_id)) * 100 AS churn_rate FROM tables
Salesforce data model
Account
Campaign
Case
Contact
Contract
Invoice
Invoice Line
Identity Verification Event
Legal Entity
Lead
Lead Status
Login Event
Opportunity
Opportunity Line Item
Order
Order Item
Organization
Partner
Payment
Payment Method
Payment Line Invoice
Pricebook
Pricebook Entry
Refund
Task
User Login
Work Order Line Item
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