Retention rate of new users

SQL query for Mixpanel

Calculate the retention rate of new users.

SELECT COUNT(DISTINCT user_id) * 100.0 / (SELECT COUNT(DISTINCT user_id) FROM table_name WHERE DATE(user_signup_date) = ‘2023-01-01’) AS retention_rate FROM table_name WHERE DATE(event_date) = ‘2023-01-08’ AND user_id IN (SELECT user_id FROM table_name WHERE DATE(user_signup_date) = ‘2023-01-01’)

Mixpanel data model

Table Export

Table Annotations

Table Revenue

Table Cohorts

Table Engage

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