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Metabase

Customer Churn Rate

SQL query for Metabase

Calculate the customer churn rate.

SELECT COUNT(DISTINCT customer_id) AS total_customers, COUNT(DISTINCT CASE WHEN last_purchase_date < DATE_SUB(NOW(), INTERVAL 30 DAY) THEN customer_id END) AS churned_customers, (COUNT(DISTINCT CASE WHEN last_purchase_date < DATE_SUB(NOW(), INTERVAL 30 DAY) THEN customer_id END) / COUNT(DISTINCT customer_id)) * 100 AS churn_rate FROM tables

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