Conversion rate by landing page

SQL query for Google Ads

Get conversion rate by landing page from Google Ads data.

SELECT landing_page, SUM(conversions) / SUM(clicks) AS conversion_rate FROM google_ads_data GROUP BY landing_page

Google Ads data model

Table Accessible Bidding Strategies

Table Accounts

Table Ads

Table Ad Group Criterion

Table Ad Groups

Table Bidding Strategies

Table Call Details

Table Campaign Budgets

Table Campaign Criterion

Table Campaigns

Table Campaign Labels

Table Carrier Constant

Table Feed

Table Feed Item

Table Labels

Table Language Constant

Table Mobile App Category Constant

Table Mobile Device Constant

Table Operating System Version Constant

Table Topic Constant

Table User Interest

Table User List

Table Account Performance Report

Table Ad Group Performance Report

Table Ad Group Audience Performance Report

Table Campaign Audience Performance Report

Table Campaign Performance Report

Table Keywords Performance Report

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