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Top Fivetran Alternatives & Competitors

  • July 16, 2025
Fivetran Competitors & Alternatives

Table of Contents

Top 10 Fivetran Alternatives & Competitors

The data integration market is experiencing explosive growth, reaching $15.19 billion in 2024 and projected to hit $25.69 billion by 2030. Peliqan emerges as the definitive Fivetran alternative, offering a complete all-in-one data platform that eliminates the need for multiple tools while delivering 10X faster deployment and transparent pricing. 

Unlike Fivetran’s limited ETL-only approach, modern data teams require comprehensive solutions that handle everything from data ingestion to activation, reverse ETL, and business intelligence – all capabilities that Peliqan delivers in a single platform.

Organizations are recognizing that point solutions create unnecessary complexity, requiring teams to manage 5-8 separate tools for complete data workflows. This fragmentation leads to integration headaches, security vulnerabilities, and astronomical total costs of ownership. The data integration landscape has evolved beyond simple ETL/ELT, demanding platforms that enable true data activation and business value creation.

Why Consider Alternatives to Fivetran?

Fivetran pioneered the modern ELT approach and simplified data pipeline creation, but the market has evolved significantly. Three critical limitations drive organizations to seek alternatives: pricing unpredictability, feature constraints, and the growing complexity of managing multiple tools for complete data workflows.

Beyond pricing, Fivetran’s ETL-only focus means organizations must layer additional tools for data transformation (dbt), reverse ETL (Census, Hightouch), business intelligence (Looker, Tableau), and data activation capabilities. Modern data teams need platforms that handle the complete data lifecycle, not just ingestion.

This comprehensive analysis examines 11 proven alternatives to Fivetran, from open-source solutions to enterprise-grade platforms, helping you choose the optimal data integration strategy for 2025 and beyond. 

Fivetran competitors & alternatives in 2025

Fivetran competitors: Top 11

1. Peliqan – The complete all-in-one data platform

Peliqan stands as the definitive Fivetran alternative, delivering a comprehensive data platform that eliminates tool sprawl while providing superior capabilities and transparent pricing. Founded by industry veterans in 2022, Peliqan addresses the fundamental limitation of point solutions by combining ETL, data warehousing, transformation, activation, and reverse ETL in a single platform.

Core Capabilities and Differentiators

The platform combines comprehensive functionality in one solution:
  • Built-in data warehousing with automatic optimization
  • ETL/ELT pipelines with 250+ pre-built connectors
  • AI-assisted data transformation and “Magical SQL” features
  • Complete BI tools with visual analytics and dashboards
  • Advanced data activation including reverse ETL and API publishing
Unlike fivetran’s ETL-only approach requiring 5-10 additional tools, Peliqan provides complete functionality including automated alerts, BI reporting and spreadsheet-like data exploration.

Strengths 

  • Fastest deployment in industry (under 5 minutes for pipeline creation)
  • Transparent fixed pricing eliminates surprise charges
  • All-in-one platform reduces tool sprawl and complexity
  • Accessible to both technical and business users

Transparent, Predictable Pricing

Cost structure designed for budget predictability:
  • Starter tier: $380/month
  • Pro tier: $550/month
Note: “Peliqan offers transparent pricing – no surprises – unlike Snowflake’s unpredictable costs.” 

Technical Architecture

  • Cloud-native SaaS foundation with SOC 2 Type II certification
  • Trino-powered federated query engine for real-time cross-source queries
  • Built-in PostgreSQL warehousing plus “Bring Your Own” integration
  • Multi-cloud support including AWS, GCP, and Azure
  • Enterprise security with role-based access and audit logging

2. Airbyte: Leading open-source flexibility

Airbyte represents the largest open-source data integration ecosystem, offering 600+ connectors with strong community support and flexible deployment options. Their approach combines the cost benefits of open-source software with enterprise features through their cloud offering.

Key Features:

  • Industry’s largest connector library with 600+ integrations
  • Visual and code-based connector development capabilities
  • Support for unstructured data and vector databases
  • Both cloud and self-hosted deployment options

Strengths

  • Open-source flexibility with no vendor lock-in
  • Cost-effective for high-volume data processing
  • Extensive connector ecosystem addresses long-tail needs

Weaknesses

  • Technical complexity requires significant DevOps expertise
  • Many connectors remain in alpha/beta status
  • Limited enterprise features in open-source edition

Pricing

  • Free open-source edition with unlimited usage
  • Cloud at $10/month base plus $2.50 per credit
  • Usage-based at $15/million rows for API sources

3. Hevo Data: Comprehensive no-code platform

Hevo Data positions as a complete ETL/ELT platform designed for mid-market organizations prioritizing ease of use and comprehensive feature sets. Their approach combines no-code transformations with enterprise-grade capabilities and strong customer support.

Key Features

  • 150+ pre-built connectors across major data sources
  • ETL/ELT and reverse ETL functionality in single platform
  • Visual data transformations with drag-and-drop interface
  • Real-time data replication and streaming capabilities

Strengths

  • Excellent customer support with comprehensive documentation
  • Intuitive user interface accessible to non-technical users
  • Fast onboarding with minimal setup complexity

Weaknesses

  • Fewer connectors compared to top competitors
  • Potential pricing escalation with significant data growth
  • Limited customization options for complex requirements

Pricing

  • Free tier for up to 1 million events monthly
  • Starter at $239/month for 5 million events
  • Professional at $679/month for 100 million events

4. Matillion: Cloud-native transformation powerhouse

Matillion delivers purpose-built cloud data transformation with visual, low-code interfaces optimized for modern cloud data warehouses. Their platform excels in complex transformation scenarios requiring enterprise-grade performance and governance.

Key Features

  • Pushdown optimization for maximum cloud warehouse performance
  • Native integration with cloud data warehouses (Snowflake, BigQuery, Redshift)
  • Advanced orchestration capabilities with workflow management
  • Git integration for version control and CI/CD pipeline support

Strengths

  • Exceptional transformation performance through intelligent optimization
  • Enterprise security features and governance capabilities
  • Sophisticated workflow orchestration for complex ETL processes

Weaknesses

  • Higher total costs including VM infrastructure expenses
  • Requires existing cloud data warehouse investment
  • Complex pricing calculations with multiple cost components

Pricing

  • Credit-based consumption model with Basic at $1,000/month
  • Advanced at $2,000/month, Enterprise custom pricing
  • Credits cost $2-$3.50 per hour plus cloud infrastructure expenses

5. Stitch Data: Developer-focused simplicity

Stitch Data emphasizes simplicity and reliability for straightforward ELT use cases, leveraging the Singer protocol ecosystem for extensibility. Acquired by Talend, Stitch maintains focus on developer-friendly data replication with enterprise security features.

Key Features

  • 130+ data source connectors with Singer protocol compatibility
  • Simple configuration and setup process
  • Enterprise security compliance and certifications
  • Reliable ELT workflows with “set it and forget it” approach

Strengths

Weaknesses

  • Limited transformation capabilities beyond basic ELT
  • Batch-only processing without real-time options
  • Slower innovation pace since Talend acquisition

Pricing

  • Row-based tiers starting at $100/month for 5 million rows
  • Advanced at $1,250/month for 100 million rows
  • Premium at $2,500/month for 1 billion rows

6. Segment: Customer data platform leader

Segment specializes in customer data infrastructure with comprehensive event tracking, profile unification, and activation capabilities. Now part of Twilio, Segment combines CDP functionality with reverse ETL features for customer-centric organizations.

Key Features

  • Event tracking and data collection across all touchpoints
  • Customer profile unification and identity resolution
  • 300+ destination integrations for data activation
  • Reverse ETL capabilities for operational data activation

Strengths

  • Comprehensive CDP functionality unmatched by general ETL tools
  • Extensive destination ecosystem for marketing activation
  • Real-time processing capabilities for immediate insights

Weaknesses

  • High pricing particularly at enterprise scale
  • Limited general-purpose ETL capabilities beyond customer data
  • Complex pricing structures with potential vendor lock-in
Pricing
  • Monthly Tracked Users (MTU) model
  • Enterprise contracts typically $25,000-$200,000 annually
  • Reverse ETL includes 1 million records with custom pricing for larger deployments

7. dbt Cloud: Modern data transformation standard

dbt Cloud has become the industry standard for data transformation using SQL-based modeling, version control, and comprehensive testing frameworks. Their approach emphasizes collaborative development and analytics engineering best practices.

Key Features

  • SQL-based transformations and data modeling framework
  • Git-based version control and collaborative development
  • Comprehensive data testing and documentation capabilities
  • Automatic lineage tracking and impact analysis

Strengths

  • Industry-standard transformation practices with software engineering rigor
  • Excellent documentation and data lineage capabilities
  • Strong community support with extensive learning resources

Weaknesses

  • Focus solely on transformation requires separate ingestion tools
  • Potential pricing unpredictability with new consumption model
  • Steep learning curve for non-SQL users

Pricing

  • Developer tier free for up to 3,000 model builds monthly
  • Team at $0.01 per successful model build
  • Enterprise requires custom negotiations

8. Zapier: Business automation leader

Zapier dominates business process automation with the largest app ecosystem and user-friendly no-code interface. While not primarily designed for heavy data integration, Zapier excels in workflow automation and business process connectivity.

Key Features

  • 7,000+ app integrations with extensive ecosystem coverage
  • Intuitive no-code automation builder with drag-and-drop interface
  • Multi-step workflow capabilities with conditional logic
  • AI-powered automation features and suggestions

Strengths

  • Largest integration ecosystem enabling virtually any app connection
  • Excellent user experience with minimal learning curve
  • Strong automation capabilities for business process optimization
Weaknesses
  • Limitations for heavy data integration and large volumes
  • Restrictive task limits can become expensive for data-intensive workflows
  • Design focus on automation rather than data warehousing

Pricing

  • Free tier for 100 tasks monthly
  • Professional at $19.99/month for 750 tasks
  • Team at $49/month for 2,000 tasks

9. Make: Visual automation platform

Make (formerly Integromat) provides visual workflow automation with more cost-effective pricing than Zapier and advanced logic capabilities. Their platform balances powerful automation features with accessible visual interfaces.

Key Features

  • 2,400+ app connectors with comprehensive integration options
  • Visual workflow builder with drag-and-drop interface
  • Advanced logic and conditional branching capabilities
  • Real-time execution with instant trigger processing

Strengths

  • Cost effectiveness compared to Zapier and similar alternatives
  • Visual and intuitive workflow design interface
  • Advanced conditional logic capabilities for complex workflows

Weaknesses

  • Smaller app ecosystem compared to Zapier
  • Hidden costs in polling operations can increase expenses
  • Reduced suitability for pure data integration at scale

Pricing

  • Free tier for 1,000 operations monthly
  • Core at $9/month for 10,000 operations
  • Pro at $16/month for 10,000 operations plus advanced features

10. Apache NiFi: Open-source data flow management

Apache NiFi delivers comprehensive open-source data flow management with visual design interfaces and enterprise-grade security features. Developed by the NSA and donated to Apache Foundation, NiFi handles complex data routing and transformation scenarios.

Key Features

  • Visual data flow design and management interface
  • Real-time data processing and intelligent routing capabilities
  • Comprehensive data provenance tracking and audit trails
  • Extensive processor library for transformations and integrations

Strengths

  • Complete cost freedom with open-source licensing
  • Powerful data flow management with fine-grained control
  • Real-time processing capabilities for streaming data

Weaknesses

  • Complex setup and configuration requirements
  • Significant technical expertise needed for implementation
  • Limited cloud-native optimization compared to modern alternatives

Pricing

  • Completely free open-source licensing
  • Only infrastructure costs required for hosting
  • No software licensing fees or usage restrictions

11. Pentaho Data Integration: Traditional enterprise ETL

Pentaho provides traditional enterprise ETL capabilities with drag-and-drop design interfaces and comprehensive transformation features. As part of Hitachi Vantara, Pentaho serves organizations with complex ETL requirements and big data processing needs.

Key Features

  • Drag-and-drop ETL design environment with visual interface
  • Extensive transformation and data processing capabilities
  • Big data platform support (Hadoop, Spark, NoSQL databases)
  • On-premises deployment options with enterprise control

Strengths

  • Comprehensive ETL functionality with mature feature set
  • Free community edition available for basic requirements
  • Strong support for complex transformations and business logic

Weaknesses

  • Older technology architecture with limited cloud-native capabilities
  • Complex user interface with steep learning curve
  • Performance challenges with very large datasets

Pricing

  • Enterprise starting at $1,200/year for single user
  • Scaling to $60,000/year for 100 users
  • Both perpetual and subscription licensing models available

Fivetran Alternatives comparison: Key metrics and features

Selecting the suitable fivetran alternative depends on your specific organizational needs, technical requirements, and strategic priorities. Here’s the quick comparison of top fivetran alternatives.
Tool NameDeploymentPricing ModelConnectors CountBuilt-in TransformationReverse ETLTransformation Language
Peliqan
Cloud, On-Prem/KubernetesFree + Fair pricing (Usage-based)250+Yes (SQL + Python)YesSQL, Python (low-code)
Airbyte
Self-hosted, CloudFree (OSS) + Usage-based Cloud550+ (official + community)Partial (dbt/SQL post-load)NoSQL via dbt
Hevo Data
CloudUsage-based (events)150+Yes (drag-and-drop + dbt)PartialUI, SQL, dbt
Segment
CloudUsage-based (volume)200+Basic filtering/mappingYesBasic logic
Matillion
Cloud, On-PremConsumption-based (vCore-hours)~40Yes (GUI + scripting)NoSQL, Python
Stitch Data
CloudUsage-based (MAR)~100NoNoNone
dbt Cloud
CloudUsage-basedConnects to warehousesYes (SQL via dbt)NoSQL (dbt)
Zapier
CloudTiered (tasks)6000+ appsLimitedNoNo-code filters
Make
CloudTiered (operations)1000+ appsLimitedNoNo-code filters
Apache NiFi
Self-hostedFree80+Yes (visual + custom logic)NoCustom Java/Python
Pentaho
Self-hosted, On-PremSubscription / Enterprise50+Yes (ETL & data flows)NoJavaScript, SQL, etc.

Peliqan vs. Fivetran: Quick Comparison

Peliqan provides a broader range of features, greater flexibility, and advanced tools that Fivetran simply doesn’t offer. Here’s how Peliqan stack up against Fivetran:

 
ETL
Wide range of connectors for SaaS, files and databases
New connector service
New connectors built in 5 business days
Data warehouse
Built-in or use your own (Snowflake, BigQuery...)
not built-in
Transformations
Combine SQL and low-code Python.
partial
Reverse ETL
Sync data into business applications.
Data activation
Custom reporting using Excel, publish data APIs, build LLM chatbots, automations.
iPaaS automations
Implement automations for data sync, app integrations.
Market place
Deploy Airflow, Metabase, and a wide range of other solutions with one click.
White-label & multi-customer management
Manage data projects for end-customers at scale.
Encryption
In transit and at rest
Customer support & onboarding
Personalized onboarding, training and support

Conclusion

As the modern data landscape grows more complex, relying on rigid, usage-based platforms like Fivetran can lead to escalating costs and architectural limitations – especially for B2B SaaS companies handling diverse data sources and dynamic reporting needs.

Whether you’re looking for open-source control (Airbyte, Meltano), no-code simplicity (Hevo, Stitch), advanced transformation pipelines (Matillion, dbt Cloud), or workflow automation (Zapier, Make), there’s no shortage of Fivetran alternatives. However, most tools address only parts of the puzzle.

Peliqan stands apart by offering an all-in-one, low-code platform that combines ETL/ELT pipelines, data transformation, and reverse ETL, all with flat pricing, 250+ connectors, and support for SQL, Python, and API-based workflows. It’s purpose-built for modern B2B SaaS teams that need flexibility, control, and speed without juggling multiple tools.

Looking for a simpler, more powerful alternative to Fivetran?

Try Peliqan today – and build smarter data pipelines, faster.

FAQs

1. Why is Fivetran so expensive?

Fivetran charges based on Monthly Active Rows (MAR), which means costs can scale quickly with data volume. While it’s fully managed and low-maintenance, pricing often becomes a pain point for growing teams or data-heavy businesses.

2. What is better than Fivetran? 

It depends on your needs. For many B2B SaaS teams, an integrated platform like Peliqan can be better – it combines ETL pipelines, in-app transformations and reverse-ETL, all on flat-rate plans. 
  • Open-source tools like Airbyte may be better for engineering-driven teams because they allow free self-hosting and highly customizable connectors. 
  • In short, “better” is contextual: Airbyte or Meltano beat Fivetran on cost (no license fees), while Peliqan beat it on features (built-in transforms, security, unlimited data)

3. Is Airbyte better than Fivetran?

Airbyte offers more flexibility and is open-source, making it ideal for engineering teams that want control and customization. However, Fivetran is easier to set up and manage for non-technical teams. The better choice depends on your team’s technical skills and budget.

4. Is Fivetran an ETL or ELT?

Fivetran is an ELT tool — it loads raw data into your warehouse first, and then transformations are done within the destination (using dbt or other tools).

5. Is there a free version of Fivetran?

No, Fivetran does not offer a free tier. However, they do provide a limited-time free trial. For open-source or budget-friendly alternatives, tools like Airbyte or Peliqan may be better fits.
Picture of Revanth Periyasamy

Revanth Periyasamy

Revanth Periyasamy is a process-driven marketing leader with over 5+ years of full-funnel expertise. As Peliqan's Senior Marketing Manager, he spearheads martech, demand generation, product marketing, SEO, and branding initiatives. With a data-driven mindset and hands-on approach, Revanth consistently drives exceptional results.

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