Campaign performance by contact

SQL query for Brevo

Calculate the performance metrics (open rate, click rate, response rate) for each contact.

SELECT contact_id, AVG(open_rate) AS avg_open_rate, AVG(click_rate) AS avg_click_rate, AVG(response_rate) AS avg_response_rate FROM (SELECT contact_id, IFNULL(opened, 0) AS open_rate, IFNULL(clicked, 0) AS click_rate, IFNULL(response, 0) AS response_rate FROM (SELECT contact_id, CASE WHEN opened_at IS NOT NULL THEN 1 ELSE 0 END AS opened, CASE WHEN clicked_at IS NOT NULL THEN 1 ELSE 0 END AS clicked, CASE WHEN responded_at IS NOT NULL THEN 1 ELSE 0 END AS responded FROM email_campaigns) AS campaign_performance) AS contact_performance GROUP BY contact_id

Brevo data model

Table Lists

Table Folders

Table Sms Campaigns

Table Whatsapp Campaigns

Table Email Campaigns

Table Contacts

Table Attributes

Table Campaign Statistics

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Campaign performance by contact

SQL query for Brevo

Brevo data model

Magical SQL for Brevo with Peliqan.io

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